From the very beginning, the blueberry has been a wild treasure, a spontaneous gift from nature. Unlike other fruits, it doesn’t need to be planted—it grows freely, nurtured by the earth and time. In this video, Grand Bleu takes you on a journey through the fascinating story of this untamed little fruit, a symbol of purity and authenticity. Through stunning visuals of vast wild fields and state-of-the-art facilities, we celebrate nature’s generosity and the richness of a fruit that needs nothing more than the perfect environment to thrive.

• Production: Tungsten Studio
• Creative Direction: Pierre-Marc Lachaine
• Project Manager: Marie-Ève Carrier
• Director / DOP / Editing: Cédric Richard
• Assistant Director & Drone: Alexis Guillet
• Color Grading: La Coloristory
• Motion: Fred Blais-Bélanger